Jessi, formerly known as Lou Mengxi. Lou Mengxi is not glaring, she wore a cowboy casual wear, a pair of rolled canvas shoes, curled up sitting in the corner of the cafe, a small body and the surrounding noise in contrast. She glanced constantly with great eyes on the patrol, passing a trace of fear, that look is a girl just leave the campus into society generally alert. Born in 1992, she just graduated from Zhejiang University this year, went to an insurance company to do administration, and her work was a little bit complicated. She has just received a 10-day closed-training course in Beijing, mainly about insurance. This is the first time that she has been traveling alone for such a long time.
But in another world, in the online world, Lou Mengxi has been transformed into a Gufeng singer fanned by tens of thousands of “fan” fans. She has a new name, Jessi, and “fans” affectionately call her Xiao Si. This is the online game “Qinsmoon” in a heroine, the game, “Priestess of Birth” is one of the most alarming messenger of death, cold temperament, with age does not match the martial arts, she always with a veil Covering the face, the legend is beautiful, but nobody in this world has ever seen the true face under her veil. There are more than 40,000 “fans” in Weibo, and more than 20,000 in Baidu Post Bar named after her. They claim to be “Moushou”.
In early August this year, Lou Mengxi went to the company leadership leave, said to go to Beijing to attend a concert. The leader was a bit angry, he did not understand the “post – 90s” how can go to the concert do not go to work. She timidly explained: “I am not going to the concert, I was going to sing at the concert.” Listen, the leaders stunned, and quickly let her sit down on the couch, after everyone said: “Our department Xiao Lou is a star! In August 5th, a concert called “Season’s Reincarnation” was held at the MasterCard center of Beijing. There were six thousand or seven thousand people who could hold tens of thousands of spectators. Zhang Beini, the general manager of Baidu Music Department, went to see it.
In early August this year, Lou Mengxi went to the company leadership leave, said to go to Beijing to attend a concert. The leader was a bit angry, he did not understand the “post – 90s” how can go to the concert do not go to work. She timidly explained: “I am not going to the concert, I was going to sing at the concert.” Listen, the leaders stunned, and quickly let her sit down on the couch, after everyone said: “Our department Xiao Lou is a star! In August 5th, a concert called “Season’s Reincarnation” was held at the MasterCard center of Beijing. There were six thousand or seven thousand people who could hold tens of thousands of spectators. Zhang Beini, the general manager of Baidu Music Department, went to see it.
She listened to the Department in the “post – 90s” small colleagues talking about the Gufeng theme of the concert, and wanted to see the lively, but was shocked in front of the scene, she is like through to the Qin & Han Dynasty or the Tang Dynasty, from the stage set, lighting to the costumes, the roar of the stadium everywhere is the feel of Gufeng. Thousands of young boys and girls, hold your breath, with the singer on stage singing together. When Jessi appearance,, Zhang Beini heard two young girls next to excitedly lowered his voice to each other: “to see a Xiao Si, this life is worth. Zhang Beni suddenly realized that the traditional music she was familiar with was “out of date.”
We find it hard to find an exact description of the Gufeng song. Broadly speaking, it is a mixture of ancient instruments and modern popular elements, but when we discuss this concept with Jessi, she offers another perspective: Archaic is not a musical style, it is a kind of artistic conception, The ancient mood to create, even with rock elements to package can be. So to speak, it is also clear, when the “post – 70s”, “post – 80s” are still entangled in the concept of “post – 90s” just ignore them, they have plunged into it,“what is not important, there is no feeling Only important”.
Jessi started playing single-player games when she was in first grade, playing almost all her old-fashioned costume games. In her view, the game and reading, film and television difference is that in a game, players can truly participate in the fate of a character choice, your every decision, will affect the final character’s ending. So interactive, players and game characters will have a close relationship, emotional symbiosis – the player like a person do not like, not based on secular standards to determine whether he is good or bad, but only to see him “there is no charm.” Baidu “Yang Kang bar” there are nearly 70 thousand active “fans”, people like Yang Kang, is for his ups and downs of the fate of his movement, and even like his bad.
To the fate of people into the point, “post- 90s” with costumes online games began to have a wealth of carriers, they will go to buy the game’s peripheral products, the purchase of ancient costumes, and even the so-called colleagues secondary creation, is everyone Get together to write a different version of the story ending. Among them, the Gufeng songs is one of the carriers. After attending college, Jessi began to experiment with lyrics and comps, as Jessi’s songs quickly gained a reputation as a well-known singer with Gufeng because of the many instrumental learning experiences that preceded her. In 2012, she worked hard to create 32 songs of Gufeng style. One day, she took a big class at the school and named her teacher. As a result, her classmates rushed over to find her a sign after class. She wanted to eat snacks, but inadvertently say on the Weibo, when school, the car was put on a full box of snacks. Mike soon turned from an “Gufeng fans” into an idol.
As the general manager of Baidu music, Zhang Beni perceive this popular shift earlier than others. Gufeng songs gradually became a kind of “post – 90s” audience sought after, and they are different from the traditional pop music production process, mostly grassroots independent musicians, purely because of love, everything personally, their aspiration is very simple, is to hope that their own More people hear the song. Last July, Baidu musicians went online to create a platform for them to build their own platform, relying on Baidu’s massive users to set up a direct and deep connection between musicians and fans. Jessi, such a new generation of musicians, soon had a group of loyal fans.
Baidu’s “Post – 90s Insight Report” shows that the average age of users is 7.53 years after 90 years, and the average daily Internet time is 11.45 hours. The average interest rate is 24 post bar of hobby. They are truly “Internet aborigines”. In these 24 post bar, the fun class won the title, followed by games and literature. They like to label themselves “Gaming”, often talking about “learning” while learning “LOL” and growing “LOL”.
This dual world, created by the ACG (comics, animations and games), is more illusory, more authentic, more direct and more “adorable” than the real world of three dimensions. The nijigen formed the childhood life of the “post – 90s” generation and was the most important carrier in shaping their pre-adult world view. It is not an exaggeration to say that the “post – 90s” is the nijigen generation.
Article Source
The article is excerpted from “Sanlian Life Weekly.” Author: Wei Yiping
Singer introduction
Jessi (少司命)
Formerly known as Lou Mengxi, was born in October 31, 1992 in Jinhua City, Zhejiang Province, China ancient female singer, graduated from Zhejiang University.
Jessi is scheduled to begin composer singing in 2011; 2012 release of the music EP “Jiangshan dream”, the first music album “In the name of the sword”; released in 2013 the second music album “Test in Jianghu”; 2015 release Three music album “Sword play Pifeng.”
